Consider these seven reasons why independent contractors may be a better option than a fulltime hire to fill your copywriting needs.
1. Immediacy. No two-week notice or grace period with prior employers.
2. Training. Likewise, there is no probationary or prolonged training period required. A freelancer can start immediately upon agreement of terms.
3. Costs. There are no health benefit, paid holiday, 401k matching, employment taxes, sick days, paid vacation expenses with an independent contractor.
4. Dynamic. If the contractor doesn’t work out or you find they are a poor fit, they are easier to terminate and replace.
5. Risk Reduction. Contractors, as non-employees, freely forego rights to workers comp, unemployment compensation, or to sue for discrimination or harassment. This is especially helpful in states with laws that create exceptions to employment-at-will.
6. Specialization. Depending on the needs of the project, a writing specialist can adapt to specific requirements.
7. Quality of Work. A contractor’s survival depends on making you happy, which increases chances of repeat work. It requires their best work, every time, and avoids inconsistencies of a full-time employee.
In summary, the flexibility of timing, freedom from traditional employee/employer trappings, and higher quality/lower cost proposition should give any marketing manager reason to seriously consider the copy contractor option.
The low risk, dynamic, high quality, cost effective, immediately available content writing specialist just may be the best way to help with your copy load.